Beginning a journey onto to the Internet in 1995 with the launch of the first major
E-commerce site for the outdoor retailer Recreational Equipment, Inc. (REI), then working through the dot.com heyday in the late 90's as the leadership behind Gear.com (part of Overstock.com), which then lead to working with Amazon.com on several projects including their early auction site, and became part of the effort that helped traditional brick and mortar retailers to offer their goods and services on the web such as Paddock Pools, now focuses that experience on the development of simply designed, cost effective, highly functional web sites for small to medium size businesses and organizations.